It's been around for years. Carafe was one of the earliest kits on the market. I've even seen it in Norwegian supermarkets. It's everywhere. A fruity red wine with a soft flavour.
You can't go wrong with it really, it has a loyal following and new people find it all the time.
It's what we used to call a gulper, easy to drink, easy to make.
Made by Youngs so you know the quality is good.